The MOJO Downunder story began when Adam, a plumber from Sydney got sick of his undies always riding up on the job. So in accordance with a downunder tradition, Adam got some mates together, had a few beers and they concluded that no man should ever lose his mojo over a pair of jocks.

So Adam took to his man shed, and after a few more beers created the world’s first men’s undies that were built not to ride up. And as for the name, well some stories are just best kept in the shed!

And so…MOJO Downunder was born. The word spread across the land and men celebrated with beer because that’s what men do.

MOJO Downunder…Built for Man.