In the Summer of 2003, Aussie plumber, Adam Rakowski, was fed up with his uncomfortable undies and decided to trade in the tools for textiles, launching his own underwear company Mojo Downunder. Bearing in mind the Australian love for sport and adventure, Rakowski developed a stylish line of Mojo’s that would suit the needs of active Aussie blokes.
This 2016, Rakowski has his sights set on relaunching the brand, including investing in new innovative technology for his underwear designs. New fibres and design technologies will see the use of carbon fibre yarn woven into Mojo’s products for performance and endurance. The high strength, low weight properties of carbon fibre will make the new collection perfect for the needs of any sports enthusiast.
My ambition for 2016 is to continue to keep up with the class and style of major fashion houses but with the added comfort and durability for the modern active man.” says Rakowski.
Rakowski has welcomed Brett Robbins as General Manager to the Mojo team. Robbins, the former Chief Financial Officer of Australian fashion and street wear label Ksubi, brings his wealth of experience and knowledge of the fashion industry and knowledge of international markets.
Rakowski and his team are currently planning to expand into new markets including Asia and USA, which has already seen some success.
“I initially felt some trepidation making the switch to the ragtrade but with the help and mentorship of those in the industry I was able to break through and build a great company with a key focus on quality, style and comfort.” says Rakowski
Rakowski, is also a believer in giving back to the community and together with Harries and the rest of the Bondi Beach Lifeguards has created a 2016 charity calendar. Featuring 12 months of Bondi’s lifesavers, the calendar raises money in support of the Sydney Children’s Hospital Foundation and Westpac Lifesaver Rescue Helicopter.
“With sport and fitness such an integral part to Australian culture, Mojo Downunder’s mantra has always been comfort-on-the-go. Mojo aims to make Aussie guys feel confident no matter what life throws at them.”
“The Bondi Lifeguards were a perfect fit to support these two fantastic causes and we’re so excited to team up with the boys to give these deserving organisations a helping hand.”
With Mojo Downunder having its ranges designed and made in Australia, the company is set to be another true blue Aussie success story.